McDonald's Big Mac celebrates 50th birthday

McDonald's Big Mac celebrates 50th birthday

Fast food chain McDonald's have announced that they are releasing a global currency.

McDonald's revealed Sunday their new global food currency MacCoin, a coin redeemable for one free Big Mac. They follow last year's efforts to promote the Big Mac with the larger Grand Mac and the smaller Mac Jr. and giveaways of bottles of the special sauce.

Globally, more than three million people walk through McDonald's doors each day, so word about the coins should spread organically without the use of traditional marketing, Adam Grachnik, external communications manager for the brand tells strategy.

Each coin, which has no cash value, can be redeemed for one free Big Mac at a participating McDonald's restaurant only through the end of the year.

"We are proud to be able to offer Kiwis 50,000 of these MacCoins from August 2".

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"We will be transporting MacCoins from the top of the North Island to the bottom of the South over the next two weeks encouraging New Zealanders to get in on the action".

MacCoins will be available in five collectable designs representing five decades of the Big Mac, MCDonald's noted in a tweet. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50 anniversary of the Big Mac.

It's introducing its own global currency called a MacCoin.

Anyone walking into one of the 14,000 participating restaurants across the US and purchasing a Big Mac will receive the special coin, USA Today reported, and they can redeem the new currency for a free Big Mac for the rest of the year - or keep the coin if they're into kitschy souvenirs. The MacCoin was inspired by the Big Mac Index, a report that studies Big Mac prices across the globe to compare the difference in nation's currencies.

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun.

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