IHOP admits it faked IHOb name change

IHOP admits it faked IHOb name change

After raising hackles by changing its name to IHOb (International House of Burgers) last month, the International House of Pancakes has revealed it's returning to its OG branding.

In June, IHOP changed its name to IHOb to promote its burger line.

Long known as the "International House of Pancakes", the chain teased the name change days before formally announcing it would be called "IHOb". The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The tweet also informed customers about 60-cent short stacks available on July 17 to celebrate the company's 60th birthday. The giveaway is in celebration of its 60th birthday. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the company said in its Facebook post.

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"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", IHOP spokesperson Stephanie Peterson told USA Today.

IHOb has officially returned to calling itself IHOP - and admitted the change was all part of a publicity stunt. "They're still there. They're on the cover of the menu", Rebelez said.

Or maybe we were just gullible.

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