Netflix testing higher-priced ‘Ultra’ subscription plan

Netflix testing higher-priced ‘Ultra’ subscription plan

More expensive Ultra planNetflix now offers three streaming tiers.

Basic enables subscribers to watch Netflix on one screen at a time, while Standard expands this to two screens and Premium allows for four screens simultaneously. As per latest reports, the key highlights of the Ultra plan is that it supports HDR video and HD audio, and four screens can use the subscription simultaneously.

Netflix is testing its highest-ever pricing tier, with a new Ultra service tailored for households seeking top quality streaming experiences on the highest number of screens. If Netflix does cut the number of simultaneous screens in half for its Premium plan, that would be akin to a price hike for those who share the service with three other users.

The difference between Ultra and the present Premium tier is subtle. That seems like a lot of money for no extra screens or other perks, but for the moment this is just a test to see what people make of the new model. Reports also suggest that Netflix has been testing out different price levels for the Ultra tier, such as €19.99 rather than €16.99, so it's a very much a case of "stay tuned".

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"We continuously test new things at Netflix and these tests typically vary in length of time".

Premium now also enables Ultra HD content, where available.

CNET got confirmation from Netflix that the company is "testing slightly different price points and features to better understand how consumers value Netflix". A bump up to Ultra would probably add a couple of quid to the price, judging by the Italian model. Other media outlets have reported it will cost users $16.99.

In October 2017, Netflix shocked United Kingdom users when it sent an email informing them of a price increase that raised users' monthly cost as much as 10 per cent. Notably, the Standard tier would also get to one stream from two.

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