Amazon Prime Day now six hours longer

Amazon Prime Day now six hours longer

"Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide".

Prime Day will also be held in the US, UK, Spain, Japan, Singapore, Canada, and 10 other countries on the same day.

To encourage new Prime members to use the Amazon Prime Video, Twitch Prime and Audible services included with their Amazon Prime service.

Prime Members will obviously get the most out of the deals on offer from Amazon, so it might be worth signing up before then. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices. All hands-free-just ask. See the Echo Show sale at HERE.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says.

Movies, TV shows, DVDs and Blu-Ray items are on sale for up to 50 percent off. Amazon Music is offering four months of premium for $0.99 to Prime subscribers that have not used the service before.

Amazon's highly-anticipated annual shopping event, Prime Day, will start on July 16 at midday BST and will run until midnight on July 17. In-game content for Warframe and Playerunknown's Battlegrounds are also being given away to Twitch Prime users.

Prime members who haven't yet tried Kindle Unlimited will have access to three months of unlimited reading for just $0.99.

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Amazon Prime is a significant part of the company's expansion drive, and earlier this year founder and CEO Jeff Bezos announced in a letter to shareholders that Prime membership had exceeded 100 million.

If you are not a Prime member, you can start a 30-day free trial here to take advantage of Prime Day.

Amazon is once again expanding its mid-summer sales day for members of its $119-a-year Prime program.

Alexa Shopping - Alexa makes it easy to find the best Prime Day deals.

Amazon will expand and extend its Prime Day this year, in a bid to win even more customers to the popular loyalty program. There are some great deals going on other items in the United Kingdom and Australia too and you can see them just a bit further down this page.

To entice new buyers and keep current members coming back, Amazon is introducing a handful of new features to this year's event.

And remember, no matter how good the discount, if it's not something you really need, it isn't really a deal.

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