Here’s IGTV: Instagram’s vertical answer to YouTube

Here’s IGTV: Instagram’s vertical answer to YouTube

The company today launched IGTV, a standalone app that connects with Instagram to allow content creators and influencers to share longer, 1 hour-long videos on the platform.

As it was previously expected, Instagram has officially announced and released its new long-form video service, IGTV on the App Store. A search feature, four tabs to access the content of people you follow, the most popular videos, footage recommended for you, and also a way to keep on watching videos you started watching but didn't finish.

Amidst the big rollout, the company's founder and CEO, Kevin Systrom, exclusively told ABC News that Instagram plans to roll out a feature in the future that helps users monitor the time they are spending in the app.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging ... The IGTV app starts playing as soon as you open the application. You will be able to do the standard social media things like commenting and liking videos, and you'll be able to quickly share them with your Instagram contacts as well.

Instagram's terms of service mandate that users are at least 13 years old, but many under that age use the app.

Although there is now no advertising in the app, that is coming based on Instagram CEO Kevin Systrom's comments during the event today.

Trump reverses on family separations
After signing his executive order this week, President Trump said he wanted the measures to be backed by legislation. When asked what message the first lady meant to send, spokeswoman Stephanie Grisham said: "It's a jacket".

European Union metals tariffs retaliation to start June 22
Trump is also looking at new tariffs on auto imports, opening a new front in the trade war. It had previously registered the move with the World Trade Organization (WTO).

North Korean missile site Trump says Kim pledged to destroy identified
That Kim met with both Secretary of State and President Trump , to whom he delivered a letter from the North Korean chairman. The Trump administration had sought for North Korea to be "completely denuclearized" before any sanctions would be lifted.

The news was announced a day ahead of VidCon, a popular conference for video creators being held this week in Anaheim, California.

Instagram has officially reached 1 billion users since its launch in 2010, and the Facebook-owned social platform marked the occasion on Wednesday by launching its IGTV platform at a San Francisco event.

"On Instagram, people are watching 60 percent more video than they did just a year ago", said Systrom".

The IGTV button is located at the top right of the Instagram app home screen, next to the message inbox button.

Instagram is targeting mobile users with IGTV, it's both a new app and a new platform - though you'll be able to see IGTV in the Instagram app itself. Also, unlike on Instagram, videos aren't limited to one minute.

IGTV is an app that users must download separately from Instagram on iOS and Android. Instagram will also look to ways for creators to monetize their content - an effort Facebook has been focused on for a while now.

Reaction has started to pool in post-IGTV announcement.

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