Dominos Is Filling In Potholes Across America To Save Your Pizza

Dominos Is Filling In Potholes Across America To Save Your Pizza

The Ann Arbor-based pizza company is asking customers to nominate communities in need of road repairs as part of its Paving For Pizza campaign.

For its newest promotion, "Paving for Pizza", the company is asking people across the county to nominate which cities are most in need of road fix.

Finally Domino's Pizza Inc.is addressing a major concern of drivers who hit potholes: pizza jostling.

You can go to PavingforPizza.com to nominate your city. Domino's says this will help them ensure the "integrity of pizza remains in tact". In Athens, 150 potholes have been fixed, says Domino's.

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For the creative director of CP+B, the ad agency behind the program, the company's move from mere pizza insurance programs to literal road-paving was a no-brainer.

The pizza chain has already done work in four cities to fix roads that directly affect their customers. That includes $2 trillion for roads alone. Their fixed potholes also carried a KFC logo in chalk that washed away after the first rainfall.

Bartonville town administrator Michael Montgomery praised the company's input.

The good publicity will be a welcome change for Domino's following an incident last month in Tennessee. On May 3, a Domino's spokesperson said the discovery was "an extremely isolated incident, confined to a single store". According to Jalopnik, the chain famous for its chewy dough, red sauce, and cheese-like topping, has launched a campaign to fix the streets that are mangling its pizzas.

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