Amazon Wins U.K. Broadcast Rights to Premier League

Amazon Wins U.K. Broadcast Rights to Premier League

In Britain, Amazon will share the broadcast rights to the Premier League with two British heavyweights - Sky Sports and BT Sport. And so will Amazon.

Like Amazon's other TV shows and movies, from the 2019/20 season, Premier League football will be available as part of a Prime Video subscription, which itself comes as standard as part of an Amazon Prime subscription.

You will also get all the Champions League games on BT Sport with this, if that makes you feel any better?

Amazon did not say how much it paid for its Premier League package. "The Premier League is the most watched sports league in the world".

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

"We welcome Amazon as an exciting new partner, and we know Prime Video will provide an excellent service on which fans can consume the Premier League", Richard Scudamore, the Premier League's executive chairman, said in a statement on Thursday.

The good news for UK Prime members?

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The deal has been signed for three seasons, bringing the total number of matches to 60. It also adds to Amazon's growing list of sports rights in Britain, which include US Open tennis.

In future less of your Premier League viewing habits will be satisfied through a standard Sky Sports television subscription.

In the end it wasn't Facebook or Netflix but the shopping behemoth turned tech giant, with Amazon announcing it would deliver 20 live matches plus weekly highlights from the world's most watched sports league.

Also on Thursday, Premier League clubs have struck a new deal over sharing revenue from worldwide broadcast deals which will see any future increases divided according to league position.

Sky and BT will nevertheless show the vast majority of live matches, with 128 and 52 - BT having been awarded the other package up for grabs on Thursday of 20 games at a reported cost of £90 million - respectively.

Prime can be streamed on any Smart TV, mobile device or through an Amazon Fire TV Stick.

Current rights holders, Sky and BT, won most of the rights in the earlier stages of the auction in February, though the final two packages were proving tough to sell.

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