Amazon Officially Announces The Fire TV Cube

Amazon Officially Announces The Fire TV Cube

It's more than just a run-of-the-mill set-top box.

"Experience true-to-life picture quality and sound with access to vivid 4K Ultra HD up to 60 fps, HDR, and the audio clarity of Dolby Atmos". You can also get a live look in the Echo Look app or have the device take a six-second video so you can see yourself from every angle.

Amazon has announced another twist on the Fire TV in the form of the Fire TV Cube.

Amazon's hardware offerings usually don't come with much beyond the core unit, a remote, and a charger. Customers who purchase and register their Fire TV Cube by July 1, will also receive a $10 credit for Prime Video.

'And, it's just the beginning.

"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about", Marc Whitten, vice president of Amazon's Fire TV division, said in a statement.

Featuring far-field recognition, eight microphones, and beamforming technology, the Amazon Fire TV Cube lets you search, play, pause, fast forward, control your TV, sound bar, receiver, cable or satellite box with just voice. The new device can also do typical Alexa tasks, such as playing "Jeopardy!" or fetching the weather, even when the TV is off.

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This is actually an interesting device and it finally allows Amazon to compete with the various Android TV set-top boxes and smart TVs. The visual aspects are rich in detail all thanks to the optimizations made for Alexa. However, Prime members can grab one for $89.99 if they order on June 7th or 8th.

The device will sell for $119.99, available starting June 21.

Folks that are really bought into Amazon's Prime ecosystem can potentially have a lot of devices plugged in around the house. For more details, visit here.

Prenner says to stay tuned on those fronts. This is all for now, folks.

After making a request for, let's say, the Real Housewives of NY, the Cube will respond by serving up the user's cable, satellite box or some streaming apps.

The big selling point, however, is Style Check, which helps you choose between two outfits based on your personal style, current trends, and recommendations from fashion experts with a little help from Amazon's machine learning algorithms. While Apple's market share is holding steady at 15% according to Parks Associates, cheaper products from Roku and Amazon respectively make up 37% and 28% of streaming player usage among US broadband homes.

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