Nike overwhelmed by demand for Nigeria World Cup jersey

Nike overwhelmed by demand for Nigeria World Cup jersey

The Nigeria Football Federation, which has often complained that counterfeit sales undermine sponsorship deals with partners like Nike, explained that it had received three million pre-orders for this year's kit.

Nigeria is one of the only countries that got more than one or two jerseys from Nike ahead of the World Cup.

Nigeria may not exactly be favourites to win the 2018 FIFA World Cup, but it is their kit that has the world talking.

On Friday, queues snaked around the block outside Nike Town, the label's flagship shop on Oxford Street in central London.

The kit has caused shockwaves in the footballing world, with its traditional emerald shirt colour filtered with white, all arranged in a collage of mini chevrons.

Footballers including Arsenal's Alex Iwobi and ex-Cheslea man Jon Obi Mikel will be donning the jerseys as they lead the side.

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"The queue shows the pride Nigerians have and that they are willing to support their team at the World Cup and spend money to do so".

Nigeria's "Naija" kit has been a pop culture phenomenon since Nike released the design in February and began accepting preorders.

Nigeria are grouped alongside Argentina, Iceland and Croatia for the 2018 World Cup in Russian Federation.

The Nigerian team's home and away kits were priced at £64.95 before they sold out, with other items including a jacket, training clothing and footwear also available.

Not minding the price, many Nigerian celebrities were quick to cup themselves some of the stylish wears which many have attested to being a unique design for the Nigerian soccer team.

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