Amazon to give Prime members extra discounts at Whole Foods

Amazon to give Prime members extra discounts at Whole Foods

Amazon on Tuesday introduced a new 10 percent discount on Whole Foods sales items.

Amazon CEO Jeff Bezos last month disclosed the number of Prime members publicly for the first time, saying the program has more than 100 million members globally. (Typically hundreds of Whole Foods products are on sale at a given moment.) In addition, Prime members will now enjoy deeper weekly discounts on select popular items. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

The move - which Amazon had been planning even before it closed the $13.5 billion acquisition of the organic grocer in August - is the latest link between Whole Foods and Amazon's broader commerce empire.

Amazon has been implementing perks for its Prime members in Whole Foods since it acquired the grocery chain over the summer.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

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The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired a year ago.

Attention shoppers: Your Amazon Prime membership can now shave money off the groceries you buy at any Whole Foods location in Florida.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV. "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

Since Amazon bought Whole Foods Market in August of a year ago, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck".

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