Apple Plans to Sell Video Subscriptions Through TV App

Apple Plans to Sell Video Subscriptions Through TV App

It is useful when users want to locate shows from a wide array of apps and channels.

Together with the transfer, Apple intends to start selling subscriptions to particular video services - such as HBO Go and Netflix - out of the TV customer, instead of asking customers to register to them via software separately downloaded in the App Store.

Apple is following the footsteps of competitor Amazon with plans to amalgamate all of its TV subscriptions into its Apple TV app. Customers who pay an annual subscription fee for Prime also get access to video and music streaming, and they can pay extra for a more robust content library. The TV app will become the principal means to find, buy, and watch content on the Apple TV, iPad, and iPhone. To follow up with that and to keep working on making TV simpler & easier to use, Apple is expected to unveil a unified way to subscribe to streaming services. Nobody knows how Apple is going to own original programming works will factor into the subscription service. According to Bloomberg, Apple believes it will be able to generate an annual revenue of about $50 billion by 2021.

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The irony is that while Apple is the leader in sales of movies and TV shows thanks to iTunes, the tech giant couldn't seem to leverage iTunes to ride the streaming services wave.

Apple's leadership has explored different ways of getting into the online video business over the past few years without committing to any one direction. Apple's new video distribution approach is just the latest in the list of experimentations the company has carried out. In this way, the Apple TV app will also be acknowledged as a sort of program guide for videos online.

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