Global smartphone market declines in Q1 2018, Samsung leads: IDC

Global smartphone market declines in Q1 2018, Samsung leads: IDC

Currently, the South Korean tech giant has a 23.4 percent market share in the global smartphone market, which is a 2.4 percent decline compared to the same quarter of 2017.

The remaining companies in the top five are all from China, indicating how strong this country's smartphone market has become. However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 percent.

China has been the hotbed for smartphone manufacturers, it has been the home ground for players like Huawei, Xiaomi, and Lenovo. "The efforts have been realised as the performance of Chinese brands in MEA, Europe and the rest of the Asian markets has been strong", said Research Analyst Shobhit Srivastava.

"The ideal smartphone market for Chinese brands are the emerging smartphone markets such as Bangladesh, Myanmar and Middle East and Africa, where LTE is being launched for the first time or the network is expanding to more covered geographies". Oppo, on the other hand, has seen a decline of 7.5 percent year-over-year and it now has a market share of 7.1 percent.

The total number of smartphones shiped worldwide in the first quarter of the year declined, but Apple was immune, experiencing a small increase.

One of the reasons for the decline in shipments is that people are holding on to the phones they own, for longer.

Nokia HMD, iTel, Xiaomi, Tecno, OnePlus and Huawei were the noted brands in the fastest growing category. The company hardly managed to ship 11.4 million units of smartphones.

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Apple sits on the second spot with 52.2 million units.

The market as a whole increased by 2 per cent to 345.5 million, with Samsung and Apple retaining the top two positions. The company regained its top spot from Apple in the quarter. The first quarter of 2018 hasn't exactly brought good news as shipments have declined compared with the same quarter in 2017. The company also grabbed 90 percent of all the industry profits in Q1 2018 with a global market share of 15.6 percent.

Apple has also released healthy Q1 sales figures, but it now stocks nine iPhone models and sells more older handsets than ever before, something which could impact its balance sheet in the future.

Huawei shipments grew 14 percent YoY in Q1 2018 even though growth in China slowed down considerably.

The three Chinese smartphone makers all saw their overseas sales further expand in Q1, especially in markets in Western Europe, India and Southeast Asia. To counter Xiaomi's strong growth in the India market, OPPO has also shifted some focus to online channels where it had been exclusively focused on offline channels in the past.

Xiaomi surpassed OPPO to become the fourth largest smartphone brand in Q1 2018.

However Xiaomi recorded an astonishing 129 per cent rise, selling 29.3 million units and securing eight per cent of the market. Last year, however, the trends were different and the overall growth of the Chinese brands like Oppo and Vivo was stunted.

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