Ford shifts gears, will stop making almost all its North America

Ford shifts gears, will stop making almost all its North America

In their quarterly report, Ford Motor Company confirmed their plans to discontinue the Fiesta, Focus, Fusion, C-Max, and Taurus models in the coming years, AutoBlog reported. For example, by 2020, nearly 90 per cent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles.

The two vehicles include the Mustang and the all-new Focus Active crossover, which is due to be launched next year. In addition to putting hybrid-electric power trains into high-volume sellers in its SUV and truck line, the company will roll out a "performance utility" vehicle powered by an electric battery in 2020.

"We have looked at every single part of the business", Shanks said. "At the same time, the average age of our vehicles will drop to just more than three years".

By not investing in next generations of any auto for North America except the Mustang, Ford will now anticipate till it reaches an 8 percent profit margin by 2020, two years ahead of schedule. Fiat Chrysler did away with the Dodge Dart and Chrysler 200 more than a year ago.

The news comes as Ford announced a $1.7 billion profit for the first quarter of 2018. If that were to happen, the Japanese vehicle manufacturers such as Honda and Toyota could end up with pockets full of cash in a segment with little competition.

Ford's first-quarter earnings topped analyst expectations.

Revenue at Ford increased 7%, to US$41.96bn from US$39.15bn. Through the close of regular-session trading Wednesday, it has fallen about 11 percent so far this year.

Europe was the only region outside of the U.S.to turn a profit for Ford.

But now, one of the great engines of 20th Century American industry, Ford, will be doing something very different.

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The company will focus on commercial vehicles and only on Mustang and hopes to get 8 per cent profit margin in just two years, way ahead of its original plan.

In addition, Ford expects to improve its capitalefficiency.

Ford announced Wednesday that it would be no longer be selling passenger cars in the United States and Canada, with the exception of the Mustang and the Ford Focus Active.

However, Advertising Age noted that analysts predicted the future of the Lincoln Continental and MKZ sedans remain in doubt because they share platforms with numerous Ford marques that are due to be scrapped.

The changes will also allow the company to devote more resources to SUVs and trucks, vehicles that have surged in popularity as consumers continue to lose interest in passenger cars, which no longer have a monopoly on good gas mileage. The C-Max, Ford's only dedicated hybrid in the USA market, will disappear this May.

Investors had been growing impatient for additional detail on the money-losing models Ford would ditch - and for signs its reorganization efforts would bear fruit. Thanks to a tweet, we now know when this will take place.

Hackett, 63, sought to assuage those concerns by promising "urgent" action. The hand-wringing maybe that has been around in our business is gone.

"We're starting to understand what we need to do and making clear decisions there", Hackett said.

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