Report Reveals Amazon's Internal Prime Video Data

Report Reveals Amazon's Internal Prime Video Data

Around 26 million people in the United States stream videos on Amazon Prime, according to Reuters.

Although Amazon has also not disclosed its total number of Prime memberships, recent estimates put the count at about 79 million people in the US.

The report specifically mentions "The Man in the High Castle", an Amazon Prime Original drama that premiered in 2015, as having 8 million USA viewers as of early 2017.

In total, more than 26 million USA consumers, almost half of households, hold Prime memberships and have viewed Prime Video. Amazon estimates it attracted 1.15 million new Prime subscribers worldwide, at an average cost of United States dollars 63 per subscriber.

The documents walk through metrics for 19 of its Prime Originals shows, which are exclusive to Amazon. Additionally, the documents show what Amazon considers to be the financial logic of its strategy, and why the company is now making more commercial projects in addition to high-brow shows aimed at winning awards, according to Reuters who spoke with two people familiar with the matter.

Quoting sources, the report stated that investment in Amazon Prime has grown to $5 billion per year.

Ava DuVernay on Why Hair Matters in A Wrinkle in Time
I can honestly say I hated myself growing up, just like Meg, and like her, I wanted to come back to myself as someone different. At times the locations were nearly psychedelic, and felt like something ripped out of a "Doctor Strange" comic.

Unilever share price: Group picks Rotterdam over London for single legal base
The Netherlands also provides stronger protections against hostile takeovers and will scrap a 15 percent tax on dividends in 2020. Polman added that the two decisions should represent better opportunities for Unilever to create "long-term value".

Gov. Rauner Vetoes Gun Dealer Licensing Measure
Exemptions to the requirements for big box retailers such as Walmart drew criticism that the bill unfairly targeted small FFLs. Illinois-based gun makers, as well as state and national gun rights groups are all working to short-circuit such a move.

Memberships that only offer access to Amazon Prime Video will remain at $8.99 per month. (NASDAQ:NFLX) had double the numbers at roughly 52 million USA subscribers.

But a show like Good Girls Revolt, which has been critically acclaimed due to its tackling of gender inequality, hasn't been as profitable. The first video that is streamed is marked as the content that brought in the subscriber. Members turned into paying Prime subscribers cost Amazon only $49 per new member during the first season.

The company then calculates how expensive the viewer was to acquire by dividing the show's costs by the number of first streams it had. Its first season drew a US audience half as large as that of "The Man in the High Castle", and it fell to 1.3 million viewers for its third season, according to the documents.

Amazon ended 2017 with about 60 million Prime subscribers in the U.S. Netflix ended 2017 with 54.75 million U.S. subscribers.

Reuters provides a handy graph to illustrate the direct comparison between a show's overall cost, and its cost per new subscriber. That comes out to a cost of $63 per new Prime subscriber - which is far less than the annual Prime fee of $99. In 2017, the company invested around $4.5 billion into its content budget and walked aways with the global TV rights to IP including "Lord of the Rings", which cost the company $250 million. "Amazon canceled it after one season".

Related Articles

  • Mark Hughes appointed Southampton's new manager on deal to end of season

    Mark Hughes appointed Southampton's new manager on deal to end of season

    Asked about his relationship with his former boss, Barton said: "I don't think it's fit for air on radio, but I'm very surprised". Ex-Manchester United striker Hughes played for Saints between 1998 and 2000, making 52 appearances in the Premier League.
    Arjun Kapoor, Kriti Sanon, Sanjay Dutt to star in 'Panipat', check poster

    Arjun Kapoor, Kriti Sanon, Sanjay Dutt to star in 'Panipat', check poster

    About Arjun, Ashutosh continued, "What impresses me most about Arjun, apart from his fine performances, is his dynamism". Arjun Kapoor , Kriti Sanon and Ashutosh Gowariker shared the teaser poster on micro-blogging site Twitter.
    Taoiseach will invite Trump to Ireland in show of 'hospitality'

    Taoiseach will invite Trump to Ireland in show of 'hospitality'

    Two days ahead of Ireland's national holiday both President Trump and his staff will host two events to mark St Patrick's Day. The Taoiseach said there had been no indication from the White House on whether Mr Trump plans to take up the existing offer.
  • TL;DR: Karachi to host Windies for T20I series

    TL;DR: Karachi to host Windies for T20I series

    Chairman Najam Sethi on Sunday announced that the upcoming West Indies tour will be held at National Stadium Karachi next month. West Indies and Pakistan have signed an agreement to play a T20I series every year for the next 5 years.
    New research finds bottled water contaminated with microplastic particle

    New research finds bottled water contaminated with microplastic particle

    Nestle said that it tested six bottles of water from two of its brands and found only between two and 12 microplastics per liter. Leading global brands in this study included Aquafina, Dasani, Evian, Nestle Pure Life, and San Pellegrino.
    'Difficult call' to leave out Cahill - Southgate

    'Difficult call' to leave out Cahill - Southgate

    Tottenham Hotspur striker Harry Kane is missing the two games due to an ankle injury. Southgate said Pope's form merited a call-up to a competitive goalkeeping group.
  • Juventus in control of Serie A title race, says Paulo Dybala

    Juventus in control of Serie A title race, says Paulo Dybala

    Fiorentina paid emotional tributes to their captain Davide Astori before and during their 1-0 Serie A win over Benevento at Stadio Artemio Franchi.

    Marathon Patent Group, Inc. (NASDAQ:MARA) Gapping Higher Ahead of The Open

    According to Wilder, any number above 70 should be considered overbought and any number below 30 should be considered oversold. The stock has returned 72.84% since the starting of the year when viewing the starting price as compared to the ending price.
    Xiaomi Redmi 5 launched in India, pricing starts at Rs. 7999

    Xiaomi Redmi 5 launched in India, pricing starts at Rs. 7999

    Extra RAM helps smartphones to function smoothly, though it is not the only factor, but yes additional RAM is always welcome. With the Redmi Note 5 launched a couple of weeks back, a new mid-range smartphone from Xiaomi has surfaced on ...
  • Nest's Video Doorbell & Smart Lock Now Available For Purchase

    Nest's Video Doorbell & Smart Lock Now Available For Purchase

    This works in combination with the Nest thermostat to monitor and control the temperature in a specific room. Ecobee's sensors also have proximity detectors, which help your thermostat know whether you're home or away.
    Slovak PM 'ready to quit' over journalist killing

    Slovak PM 'ready to quit' over journalist killing

    No one has been charged over the killing of Kuciak, who was found shot dead at home with his fiancée in late February. Over the weekend, Bratislava saw the largest street protests since the end of Communist rule almost 30 years ago.
    Middle-aged women who do THIS are at less risk in later life

    Middle-aged women who do THIS are at less risk in later life

    Also compared to medium fitness, high fitness delayed age at dementia onset by 9.5 years and time to dementia onset by five years. Among the women who had to stop the exercise test due to problems, 45 per cent developed dementia decades later.