Google latest giant after Facebook to take action against cryptocurrency ads

Google latest giant after Facebook to take action against cryptocurrency ads

Google painted a bleak picture of cybersecurity trends March 20, 2017, saying the number of websites hacked rose 32 percent a year ago, with little relief in sight."We don't expect this trend to slow down".

The announcement follows something of a year of hell for Google, whereby the search giant faced a number of scandals related to brand safety, claims of Russian Federation fiddling with the USA election through its ad platforms and fraudulent traffic.

Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for certain financial services, including cryptocurrencies, starting in June. The firm said it paid publishers $12.6 billion in the year under review.

Online ads enable all sorts of free services online, including search and social networks and the article you're reading now, but Google is working harder than ever to keep the bad ones at bay. By this move, the technology company said it was able to block the majority of bad adverts experiences, like malvertising and phishing scams, before the scams impacted people.

For example with page-level enforcement - Page level enforcement allows them to take action on even more violations at the source of the violation and minimise the revenue impact on legitimate publishers - as they take action on the page as opposed to the whole site.

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Google is also accelerating a push against misleading content.

Last year's bad ad total was 1.7bn which, presumably, means that Google is doing more or the scammers are getting worse. It equally removed 66 million "trick-to-click" adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Google follows Facebook in banning cryptocurrency related advertising on its platform.

In a blog post published this morning, Google said it had updated several policies to "address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs)". These websites earn a fee for referring new customers to these products but are lightly regulated.

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