YouTube Makes It Harder For Creators To Monetise

YouTube Makes It Harder For Creators To Monetise

Weird videos aimed at children have also anxious advertisers. The disturbing content, along with the accompanying obscene comments, lead many brands to immediately pull ads. The new rules come into place on February 20, 2018, and they mean that only channels with 1,000 subscribers and 4,000 watch hours in the last 12 months can make money from YPP.

YouTube's latest policy tightening comes after the video-sharing site faced criticism for incidents where ads were placed on violent, racist or otherwise inappropriate videos, prompting major advertisers to leave the platform. The Partner Program allows users to seek monetization by tacking advertisements into their content, as well as gaining subscribers from YouTube Red, which is the platform's relatively new exclusive subscription service. It also pledged to closely take into account factors like community strikes, spam and abuse flags to remove inappropriate accounts and channels from YouTube.

"We're making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube", Neal Mohan, YouTube's chief product officer, wrote on YouTube's Creator Blog. In addition, YouTube will also review violations of community guidelines against each channel which applies for the YPP. It does, however, allow the company to streamline their monitoring practices. Many bigger YouTubers are pleased with the new policy, with even PewDiePie saying that the new policy is a good business practice on Twitter, "Just to be clear, I didn't earn anything off YouTube, not a single dollar until I hit 25k subs".

Obviously, those smaller creators are not happy with the changes these rules enforce.

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Under the old requirements, a channel needed 10,000 lifetime views to be included in the YouTube Partner Program (YPP).

Some people, like Conservative pundit Mark Dice blamed popular content creator, Logan Paul, for the new monetization restrictions. According to the platform, the change will allow for fewer competition amongst creators applying to have their content monetized, as the rules are created to restrict the number of those eligible for advertising on their channel.

Fashion and beauty blogger Deola Adebiyi on Twitter sadly expressed how Google's subsidiary doesn't care about small creators like her and urged Nigerians to support local YouTubers than global ones. The platform said they are planning to "schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".

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