WhatsApp Business app starts rolling out on Android; India soon

WhatsApp Business app starts rolling out on Android; India soon

WhatsApp Business is a free Android app for small businesses. The average WhatsApp user doesn't need to download anything else to talk to businesses, they can do that from the app they already use, they'll just see it in the chat that they're talking to a business.

The company had previously announced the app's arrival, and begun verifying business accounts as part of its WhatsApp Business pilot program back in September 2017.

Which will help customers with useful information such as a business description, email or store addresses, and website.

Companies will also be able to review metrics like message reads.

Other features include WhatsApp Web to send and receive messages with WhatsApp Business from the desktop and account type allowing clear distinction between a normal profile and a business account.

It would achieve this, by now making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.

"WhatsApp Business helped us develop stronger relationships with our customers". Over time, some of these will become "Confirmed Accounts", after WhatsApp verifies the account phone number it registered with matches the business phone number.

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Today, the Facebook-owned messaging platform is, however, taking this a step further and introducing a new dedicated app for such purposes to make things a lot more efficient and professional.

Facebook bought WhatsApp, a pun on the phrase "What's up?", in 2014 for $19 billion, attracted by the size of its user base.

No. WhatsApp states that people can continue using WhatsApp as usual.

Another important point is that users will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

WhatsApp For Business was launched a year ago as a way to help small businesses connect with their customers.

Recently, GoIbibo also leveraged the same. This functionality seems to be missing in this new app. WhatsApp Business, therefore, looks like it's intended exclusively for SMBs who entirely rely on WhatsApp to reach out to their customers and don't have any other websites or apps. However, as quoted earlier, nothing would change for the general WhatsApp users except for having business-related accounts on their WhatsApp.

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