Zesty what? Coke launches 4 new diet flavors with sleek cans

Zesty what? Coke launches 4 new diet flavors with sleek cans

Diet Coke is getting a new look this year, relaunching in 2018 with sleek new cans and four new flavors attempting to entice customers and mark a new chapter for the iconic drink. The shape is similar to Dasani Sparkling cans and LaCroix's Cúrate line.

The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of premium fruity flavors.

Coca-Cola spent two years on the relaunch, according to reports, which say the company asked more than 10,000 people for their thoughts and tested 30 recipes.

"I don't think we're likely to change Diet Coke", CEO James Quincey said in a call with reporters in October.

Expect the new Diet Coke look and flavors to make its way out in two weeks' time.

For all you original Diet Coke-loving fans, there's no need to freak out over the new flavor announcement. Australian Diet Coke drinkers will have to stay tuned to find out when (and if) the new flavours will be available down under.

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Sales of the zero-calorie Diet Coke, which began in 1982, fell 4.3 percent previous year - but remains the third-best selling soft drink in the United States, Bloomberg News reported, citing statistics from Beverage Digest. Diet Coke remains the third-largest carbonated brand in the USA, behind regular Coca-Cola and regular Pepsi.

That's right - the bold new look is modernizing to appeal more to - wait for it - millennials!

The new cans, taller and slimmer, will hold the same 12 ounces the traditional cans do. A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner.

Together, the new packaging designs and visual identity represent a personality evolution - a brand rejuvenation - for Diet Coke.

The rebrands for both Diet Coke and Coke Zero come as CSD brands are focusing on their zero calorie portfolios.

According to Business Insider, the zero calorie beverage has struggled in recent years, as many health-conscious shoppers have cut sugar completely out of their diet. Wells Fargo & Company lowered Coca-Cola Company (The) from an "outperform" rating to a "market perform" rating and increased their target price for the company from $41.05 to $41.29 in a research note on Thursday, January 19th. Adding new flavors, along with a more modern design and ad campaign, is an attempt to fix the brand without incurring the wrath of loyalists.

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