H&M stores in South Africa ransacked over 'racist' hoodie advert

H&M stores in South Africa ransacked over 'racist' hoodie advert

The H&M shop inside the majestic Menlyn Mall was closed and cordoned off on Saturday after it was hit by Economic Freedom Fighters protests.

The ad in question featured a black child wearing a green hoodie with the phrase "coolest monkey in the jungle" on the front.

An EFF protest against an allegedly "racist" advertisement placed by the global H&M clothing company turned sour when protesters vandalised and looted a shop in Menlyn Park shopping centre.

According to local media, similar protests were also seen in other shopping centers nationwide. A video below shows the protestors kicking down clothing racks and mannequins.

"Several incidents as a results of protests at H&M stores around the province have been reported", said Dlamini.

Police officers were on standby at the Kolonnade Mall in Pretoria on Saturday, as members of the opposition Economic Freedom Fighters (EFF) went on rampage targeting and trashing the H&M clothing store.

While nobody was arrested, police arrived and fired rubber bullets into the crowd scattering the protesters.

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"We can't accept that H&M, after what they have done, is coming now and saying we apologise".

H&M racist ad triggered backlash on social media.

H&M hasn't had the best experience in Africa in the two years since its first store opened on the continent.

The protesters say they meant to burn the Sandton store to send a message that racism is not tolerated.

EFF leader Julius Malema said he doesn't regret taking the action, the South African Broadcasting Corporation reported.

Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd's reaction to the image. "There must be consequences to anti-Black racism, period!"

Floyd Shivambu, spokesperson for the EFF, voiced his support of the act of destroying the storefronts in response to the hoodie, tweeting out that "racism must fall".

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