NBC expects ad sales record with Super Bowl, Olympics

NBC expects ad sales record with Super Bowl, Olympics

Executive Producer Fred Gaudelli and sportscaster Al Michaels speak onstage during the NBCUniversal portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 9, 2018 in Pasadena, California.

If any players decide to kneel for the Super Bowl LII national anthem, they will still be shown on the live broadcast, NBC announced this week.

In a separate media call, Dan Lovinger, executive vice president of advertising, said only a scant few of 's 30-second TV spots have not been sold.

The company also expects over $900 million in national ad sales for the Olympic games, which would be a first for a Winter Olympics, Lovinger said.

NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea.

NFL Playoff Predictions

Fox, which aired the Super Bowl past year, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each.

Live events remain a bright spot for television advertisers as more viewers tend to watch their favorite shows on demand and fast-forward through the commercials. That game, a wild comeback victory by the New England Patriots over the Atlanta Falcons, drew an estimated audience of 111.3 million viewers, down slightly from the year before.

And despite Papa John's assertion that the protests were hurting the returns on its National Football League sponsorship, Super Bowl advertisers aren't being deterred by the possibility of anthem protests, media buyers tell us.

During the final week of the regular season, 19 players kneeled, sat, or stayed in the locker room for the National Anthem in protest. It routinely is one of the biggest and most-seen performances of an entire artist's career; while the Anthem is a tough song, it makes sense that nearly anyone would want to sing it.

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