Google won the voice assistant popularity contest at CES

Google won the voice assistant popularity contest at CES

Several large video billboards around the conference centre are dedicated to advertising the Google Assistant.

Amazon was expected to get its voice-activated digital assistant into all manner of Internet-connected gadgets at CES 2018, the big annual technology trade show that wrapped up in Las Vegas last week. The only thing that remains of the project are enterprise-only models focused more on assisting business complete specialised tasks than expanding the tech as a whole. But once you introduce the concept of going back, you're dealing with a more complicated hierarchy of menus, and asking users to keep track of where they are as they move between tasks. Google's also said to be hammering out a strategy for buying products and services via the Google Assistant. That should, in theory, be enough of an incentive for both companies to bury their hatchets, but there's no word on when that might happen. The technology was packed into a variety of smart home products, ranging from speakers and radios through to lamps and vacuum ... The smart display comes with Assistant inside and an always-listening feature to hear for commands.

This week at CES, Lenovo and JBL showed off new Assistant-powered smart displays built in collaboration with Google.

With that being said, according to sources familiar with Google's plans, the company will revamp its existing online store in February. Google doesn't appear rattled and the company is looking at its assistant's use over time.

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The bathroom of the future is also getting a makeover thanks to a wealth of smart home devices which will either prove either extremely useful or just plain creepy.

Erickson doesn't believe that the smart assistant race is a zero-sum game. "We wanted this to be instead you're having a conversation and the display enhances it, so a lot of the work is going to ensure we maintain that simplicity". "While Apple is renowned for creating an ecosystem in which privacy and security are sacrosanct, Amazon has already seen its Alexa system subpoenaed into a court of law to give evidence in a murder trial, and the jury is still out on Google's foray into the market".

As for using smart speakers in a corporate environment, Munson says: "Such advice should count double given the frequency in which sensitive data will be spoken in range of a smart speakers, especially if it is located in a busy staff area or a meeting room". Similarly, the company's Alexa-powered InstaView ThinQ fridge boasts a 29-inch touchscreen to display suggested recipes based on what's inside.

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