Samsung shows its automotive hand at CES 2018

Samsung shows its automotive hand at CES 2018

The partnership between HARMAN and Samsung was also detailed at CES 2018. The challenge is simply too big and too complex. However, with DRVLINE, the software can be customized or enhanced and individual components and technologies can be swapped in and out as needed. But the strategic move has clearly paid off for the Korean tech giant as it rode on HARMAN's expertise and took to the CES stage at the Las Vegas Convention Center to announce the launch of products targeting autonomous driving and infotainment systems. This also helps future-proof the platform - an essential consideration in such a fast-changing industry: OEMs can market the most advanced existing autonomous technology, while incorporating new innovations as they work toward Level 5 automation.

The major creative products that were showcased included: a digital cockpit which lends a makeover effect to the interior of a vehicle; a telematics fix that offers 5G connectivity solutions and last but not least an ecosystem of partners to offer the latest and most innovative of technological solutions. These go on to include lane departure warning, forward collision warning, pedestrian detection as well as automatic emergency braking.

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"In a auto, the human brain is constantly performing incredibly complex calculations while driving", said John Absmeier, SVP of Autonomous/ADAS Strategic Business Unit at HARMAN and VP of Smart Machines for Samsung Electronics. The industry has made incredible advances in automation, yet in-car compute is still a long way from approximating the power of our brains. This technology is incorporated into the DRVLINE platform. At the heart of the announcement is a trio of connected technologies for automotive, consumer, and enterprise markets. Samsung notes that the Intelligent Digital Cockpit is created to merge the car's instrument cluster and entertainment systems into one, unifying the dashboard, automotive system controls, climate controls, media, and more within a single panel - all benefitting from Harman audio solutions, Samsung's Bixby assistant, and the cloud.

The Digital Cockpit platform brings an entirely new generation of communication and ergonomics inside vehicles, allowing drivers to focus on the road ahead while intuitively and safely interacting with their in-car technology. This also allows for the Android OS to be integrated on four displays - a first for the industry.

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