Doctors warning parents about new "Tide pod" challenge fad

Doctors warning parents about new

Videos are being posted of people biting into the detergent pacs and spitting them out. It all started back in 2015 when The Onion published column which was written from a perspective of a child wondering what it would be like to eat the red and blue-colored detergent Tide pods, which looked like sweets.

A quick YouTube search returns a thread of videos showing people eating the pods and gagging. The satirical website The Onion may have gotten the idea started with a fictional and satirical 2015 post from a child about his determination to eat a Tide Pod, which it followed up earlier this year with a fake news story about a new Sour Apple flavor of Pods.

It's a social media trend that could quickly turn deadly.

In 2017, poison control centers received reports of more than 10,500 exposures to highly concentrated packed of laundry detergent by children 5 and younger, according to the.

The company advised that if the detergent is swallowed, the person should drink water or milk and then contact poison control.

The so-called "Tide Pod Challenge" includes teens posing with the pods in their mouths, running the risk of poisoning or burning themselves even with a small exposure.

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"Exposures to Laundry Packets, which are encased in a water-soluble membrane that can burst open, are typically highly concentrated compared to traditional laundry detergent and thus can have significantly more serious effects", AAPCC's statement warns. These are people who are going out and actively going to look for them to ingest them.

"A lot of people were just saying how stupid I was or how - why would I be willing to do that", he said.

Dr. Alfred Aleguas Jr., the managing director for Florida's Poison Information Center, told USA Today that swallowing "even a small amount of the highly-concentrated detergent...can cause diarrhea and vomiting".

Tide issued a statement following news of the highly unsafe challenge sweeping the internet: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..."

In recent years, the company even made the pod containers more childproof after reports of children mistaking them for candy and eating them unknowingly.

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