Circuit City to Launch Comeback on February 15

Circuit City to Launch Comeback on February 15

Former Richmond, Virginia-based electronics retailer Circuit City recently announced plans to reopen as an online retailer one decade after they declared bankruptcy.

"After evaluating other options Circuit City selected IBM because of its aligned vision with AI and how this technology can ultimately transform how clients shop for electronics".

Circuit City has picked February 15 as the day its website will relaunch, CEO Ronny Shmoel said Monday at the Consumer Electronics Show in Las Vegas. Shmoel added at CES that the company revamped its website with new features such as search by photo, virtual vignettes, augmented reality and real-time tech support through its video chat. The company will first launch a website and then will expand to kiosks, stores-in-stores and finally showrooms.

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Sears, Kmart to close 100 more stores, including 1 in N.J. After the company filed for bankruptcy in 2008 and closed all its stores in 2009, it tried and failed to operate exclusively online. To guide this experience, the company has enlisted IBM Watson as a personal shopping assistant. However, the company still went under as online sales weren't enough to keep it afloat, shutting down in 2012.

The retailer has marked February 15 as its official return date as its website will be back up that day, Shmoel added.

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