Facebook Acquires Positivity-focused Polling Startup tbh

It lets users anonymously answer multiple-choice questions about friends, which are then collated to send positive feedback to the friend.

Anonymous teen compliment app tbh has been acquired by Facebook and will now be used as its next Instagram. The company is very impressed with tbh as it is doing the same through polling and messaging, using Facebook's resources tbh can expand and build positive experiences, according to Facebook.

Users can also set up their own polls but to curtail foul play these must be approved by the app team prior to publication, with an inherent emphasis on positivity in stark contrast to the often negative tone of content posted on Facebook itself.

Despite being active in only a handful of U.S. states, app analyst firm Sensor Tower estimated in September that tbh had been installed more than 700,000 times. "More importantly, we've been inspired by the countless stories where tbh helped people recover from depression and form better relationships with friends", it read.

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Tbh app is not a much old thing, its a fresh application in the market and it grabs 5 million downloads in the past nine weeks.

"As part of the deal, tbh's four co-creators - Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon - will join Facebook's Menlo Park headquarters while continuing to grow their app", the report added.

"TBH and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together", Vanessa Chan, a Facebook spokeswoman, said in a statement.

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