IGN Purchases Humble Bundle

IGN Purchases Humble Bundle

Humble Bundle will officially join the IGN family, with the media company providing aid to Humble Bundle in order to give consumers "the best gaming bundles, book bundles, and store sales" on the site.

According to a press release announcing the deal, Humble Bundle will see few, if any staff or operational changes and continue to operate independently. The company says nothing will change for users and that "we will keep our own office, culture, and awesome team with IGN helping us further our plans". In the same interview, Humble Bundle co-founder John Graham also stated, "We want to stick to the fundamentals in the short term". "We don't want to disrupt anything we're doing right already".

This, in turn, means that Humble Bundle envisions a future where it's able to raise more money for charity. IGN had been courting the company for "nearly a year", Gamaustra was told. "The idea is just to feed them with the resources they need to keep doing what they're doing". Humble Bundle is most known for its pay-what-you-want retail model, offering various gaming bundles at discounted rates that often benefit charity.

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IGN executive VP Mitch Galbraith said the company doesn't plan on changing anything Humble Bundle or the Humble store is doing because "if it's not broken, don't fix it".

An official announcement post from Humble Bundle sheds light on the deal.

This could obviously raise huge conflict of interest issues. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there".

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