Facebook rolls out food ordering through its website

Facebook rolls out food ordering through its website

Facebook is already a place where people can check into restaurants and search recommendations to decide where they're going to eat next.

Users can find the new option "Order Food" in the Explore menu in the Facebook app, where you can then browse area restaurants and click "Start Order" when you know what you want.

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For its new ordering service, Facebook has partnered with delivery companies ChowNow, Delivery.com, DoorDash, EatStreet, GrubHub, Olo, Slice, and Zuppler, as well as restaurant chains Chipotle, Denny's, El Pollo Loco, Five Guys, Jack in the Box, Jimmy John's, Panera, Papa John's, TGI Friday's, and Wingstop. That's where all the ordering actually happens, so you're not actually doing much with the Facebook app beyond finding a restaurant and tapping your preferred delivery option. From there, if a restaurant supports more than one of Facebook's ordering partners, you'll be able to choose between them.

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While Amazon might not make money on food orders, its delivery service is seen as a way to gather valuable customer data and keep in constant contact with consumers. "For example, if you have an account with Delivery.com, you can easily order with your existing login". It's a pretty easy, low effort way to have food delivered right to your doorstep.

A year back, the company has said its U.S. users would be able to order food through a restaurants' Facebook page. There's certainly some work necessary to link all these restaurant pages with the services they use (and businesses can opt out of displaying the food ordering feature if they wish).

It's yet another way Facebook is making its app stickier than ever, and inserting itself deeper into users' daily lives.

You'll just have to continue leaving the Facebook app if Seamless is your usual go-to.

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