Bixby 2.0 to Be Announced Next Week at Samsung's Developer Conference

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald.

Samsung's very own digital assistant, Bixby, hasn't exactly been well-received; it faced quite a number of delays and isn't quite up to par to its competition. However, the tech company will replace the head of the Bixby department and might roll out the digital assistant's new version next week. Chung has been with Samsung for a bit and has previously worked in research roles at Samsung. The service group of Chung is now in charge of developing the virtual assistant as well as other services related to Bixby.

Korea Herald reportedly reported that the improved version of Bixby will finally have a third party support so it can be used by products other than the tech firm's flagship smartphones like the Samsung Galaxy S8 and the Samsung Galaxy S8 Plus.

Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals. Samsung even launched an update that can disable and turn off the dedicated button of its digital assistant.

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Samsung is planning to introduce Bixby 2.0 at its developer conference on October 18, according to the Korea Herald.

Phone Arena reported that Bixby 2.0 might have input from Viv.

Samsung's new voice assistant, Bixby, is much more loathed than loved, making it rather urgent that the 4-month-old service gets an upgrade to help it win over new and current users.

The Google Assistant has a swathe of machine learning tech and power behind it and is arguably the smartest smartphone-based virtual assistant available.

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