Gucci to go fur free in 2018

Gucci to go fur free in 2018

Speaking at the 2017 Kering Talk at the London College of Fashion, the Italian luxury fashion brand's CEO, Marco Bizzarri, announced that starting with their spring/summer 2018 collection, Gucci will join the Fur-Free Alliance.

"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.

A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur.

Mr Bizzarri attributed the decision to Gucci's creative director Alessandro Michele, who was appointed in 2015.

Gucci will become part of the Fur Free Alliance, an worldwide group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.

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Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers have become more sensitive to environmental issues, too.

A fibres expert identified items which were most consistent with rabbit, raccoon dog, mink and cat being missold to consumers as faux fur. It said it would auction its remaining fur items.

HSI's president, Kitty Block, branded the company's move as "compassionate".

"Gucci going fur-free is a huge game-changer", she said in a statement.

While fur farms were banned in the United Kingdom in 2003 due to cruelty concerns, foreign farmed fur is still imported into the United Kingdom from countries with lower animal welfare standards. But campaigners say there are 75m animals in fur farms globally, often kept in tiny cages and suffering disease, injuries and stress.

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