Google Assistant now can be used to shop at Target

Google Assistant now can be used to shop at Target

And lest Target's 1,816 USA stores be forgotten or foot traffic ignored, next year shoppers will be able to opt for in-store pickup of orders via Google Express.

Target is the latest brick-and-mortar brand to sign on to accept requests made by owners of the Google Home through their voice-activated Google Assistant (aka "Okay, Google") for delivery or pickup via its local online shopping marketplace Google Express. Target will offer two-day delivery, as well as free shipping for any orders over $35, Google says in a blog post.

Like many retailers, Target has been offering more shopping options.

In 2018, customers will be able to use their Target REDcard as a payment option for Google Express orders, with shoppers getting 5% off most purchases and free shipping.

"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement.

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Google has been working to expand their Google Express shopping service for a few years now.

More devices are in the hands of shoppers. That won't be available until next year, but when it is, customers will be able to more easily reorder products, because the service will know what exactly each person prefers to buy and in what quantities.

Shortly following the launch of Walmart, Google Express is now adding Target to its growing list of available stores. A full rollout of voice ordering is expected to come to all of Panera's 2,000-plus USA locations by the end of the year, the company has said. Google has a number of retailers who belong to Express, including Walgreens, Costco and others.

Announced this morning, all of Target is now shop-able via the Google Express application for all U.S. residents, with exception to Hawaii and Alaska.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the US since late 2014. According to Forrester Research, 12 percent of shoppers own some voice device like Echo or Google Home. But a store's omnichannel strategy has become more complex and competitive, so partnering with an enterprise-scale digital player becomes a necessity to provide more mobile-driven services such as on-demand merchandise delivery or mobile order and pay.

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