PUBG Bombarded With Over 15000 Negative Reviews Following In-Game Ads

PUBG Bombarded With Over 15000 Negative Reviews Following In-Game Ads

PlayerUnknown's Battlegrounds got hit by a lot of negative reviews on Steam over the weekend, both by upset players from China and over a streaming incident. However, the anger over this ad stems from older issues.

"This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game's potential in the esports sector and the growth of PUBG as a true global IP franchise", said Kim in a press release. As of writing, today alone, Battlegrounds has received more than 4,000 negative reviews. The ads are of a third-party gaming VPN, which is quite the sore spot for players in the region after many have complained of lag-ridden servers.

This situation seems bad enough to begin with, but tempers flared yesterday, with Chinese players claiming to have have seen in-game ads advertising an "accelerator" VPN service meant to provide smoother connections to global servers.

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So the fact that the ad is for a VPN server which advertises a boost in connection to other regional servers feels targeted resulting in widespread complaint from the Chinese player base. Many of these negative reviews appear to be coming from Chinese players (content and language warning at the link).

For those who do not understand what I'm talking about, I'm a Chinese player and seemingly Bluehole get parterned up with some "game accelerator" software and put an ad ON THE LOBBY SCREEN. They are already charging full price for an early access game and now they put ads in it.

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